Katch International

Leading PR & Creative Agency in Dubai. Social Media & Digital Marketing. Graphic Design. Events.


#Katch us at all the latest events in #London and #Dubai. Read about what's goin on in the media, creative and digital industry from our team! #KatchInternational

Find out more: www.katchinternational.com

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Summer Stylin' Session With Samantha Francis

Posted on June 7, 2017 at 6:30 AM Comments comments (0)

LE66, the Parisian concept store located in City Walk encouraged Dubai’s fashionistas to embrace the spirit of summer with a fun interactive workshop hosted by fashion stylist and winner of the Instastar of the Year Grazia Awards 2017, Samantha Francis Baker on May 23rd between 7 and 9 pm. Popularly known by her Instagram handle of @Styleisnecessity, the session was aptly titled “Style Necessities for the Summer” and saw Samantha dressing 12 male and female mannequins on the boutique floor in the season’s most-talked about trends.

Samantha teamed her own individualistic aesthetic with current sartorial looks that are heating up the fashion world. The lovely ladies in attendance were shown how to pair corsets with androgynous military-inspired shoulders and give them a feminine twist with belts to cinch in the overall look. Those eager to incorporate something fresh into their wardrobes were told how stripes could be paired with florals. Pink is definitely having a fashion moment and Samantha explained how guests could make the most of this flattering shade. For those who always considered bikini tops an item best reserved for the beach, Samantha showcased how they could be incorporated in one’s day-to-day life by pairing them with full-bodied, flowing silhouettes.

The men too received their fair share of tips and tricks and Samantha paid ode to Kanye West’s fashion quotient with some Kanye-inspired oversized and nude pieces. The 50’s and 70’s are definitely having a renaissance and those with a passion for all things dapper were shown how to combine preppy high-waist trousers with rolled up ankles.

Image consulting is something Samantha is well-known for and guests were also treated to invaluable advice as to how to pick color palettes and cuts that accentuate for the summer months.

Katch International Steps Up The Style Stakes With Its Dedicated Katch Showroom Arm

Posted on May 4, 2017 at 10:55 AM Comments comments (0)

Dubai, United Arab Emirates – The fashion industry has always held a special place in Katch International’s client portfolio and this association is all set to become stronger with the launch of the agency’s in-house fashion solution Katch Showroom. This organic relationship comes as no surprise given that when Katch International was first launched seven years ago, one of its core values was to support up and coming designers by offering a cost-effective platform. Katch International was founded in London but has rapidly carved a niche for itself in Dubai. While it has always embraced fashion customers, the past few months have seen its loyal clientele rapidly growing to now include established names in both the region and globally such as Amato, Le 66, Suitsupply and Payal New York.

Georgie Woollams, Managing Director of Katch International, has been quick to acknowledge the growing need in the market for a customised fashion PR and communications wing and it is this vision that has spearheaded the announcement of Katch Showroom.

She said, “Over the past 7 years, we’ve launched more than 150 designers at major fashion weeks around the world. We’ve dressed celebrities such as Paloma Faith, Jessie J and Nicole Scherzinger and have introduced some really great brands such as Das and Teresita Orillac at London Fashion Week. With respect to this region, we were the ones to introduce the first ever Middle East Fashion Awards at Atlantis The Palm two years ago and to launch the VIP Q lounge at Fashion Forward. We’ve got the experience to back us and hope that our out-of-the-box approach and constant string of innovative ideas will give our fashion clients that much-needed edge.

The basic premise of Katch Showroom is to cohesively correlate all existing fashion accounts under one stylish umbrella to make their offerings more accessible and boost media coverage. Georgie is also the force behind Katch Lookbook, which is to be a weekly and monthly feature with a fresh and appealing look and feel, to inform important fashion magazines, editors and industry insiders about new products retailed by their clients. Editors will now have the option to eliminate sifting through several mails and will instead be able to visit one platform that features product shots and gives inspiration for upcoming spreads. Each month, Katch will also focus on one sartorial theme and showcase relevant products from each of their clients. Taking things a notch further, Katch International will also offer an option where products can be delivered to editorial teams.

TAG Heuer Announces Its Partnership With Dubai At Arabian Travel Market 2017

Posted on April 27, 2017 at 5:50 AM Comments comments (0)

TAG Heuer announced an exciting collaboration with the Dubai Department of Tourism & Commerce Marketing (Dubai Tourism), which starts with the Dubai Connected Watch Modular 45 Special Edition

In the ultimate tribute to Dubai, TAG Heuer announced the launch of a unique timepiece it has designed in collaboration with the Dubai Department of Tourism & Marketing (Dubai Tourism) at Arabian Travel Market (ATM) held at the Dubai World Trade Centre. Senior Dubai Tourism representatives and Philippe Roten, Commercial Director of TAG Heuer, were present for the occasion. The Dubai Special Edition was exhibited during ATM, the market leading, international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals.

The Dubai Connected Watch Modular 45 is a living testimony to a successful partnership between two brands whose brand values both represent a harmonious blend of tradition and modernity. While TAG Heuer prides itself on its rich Swiss watchmaking heritage and Avant-Garde Spirit, Dubai has become a name synonymous with dynamism and a digitally connected spirit.

The Dubai Special Edition timepiece is mounted on a brown calfskin strap with rubber lining with an exclusive “DUBAI” embossing. The piece also has a spare strap in the unmistakable shade of blue associated with Dubai. A special case back has been created with an engraving of the Dubai logo.

The partnership between TAG Heuer & DUBAI has also resulted in the creation of three innovative digital watch faces that will be animated throughout the day.

The first option alludes to the fact that Dubai is a “City That Never Sleeps” and is for the fashionable user who aspires to attain an understated yet sleek night time look and feel. It will reflect a metallic finish and elements included are the shade of blue that is specific to the Dubai branding.

Titled “The Land of Desert and Sea”, the second face recreates a sense of tranquility that takes users on a sensory voyage of the senses. The colours presented suggest an ocean or desert-like vibe and change slightly through the day, representing a different state of time. The stylistic approach lies between classic and thematic.

“Your Time, Our Essence”, the third option focuses on icons that represent Dubai and its culture. A unique icon - such as the Burj Khalifa, Burj Al Arab, and a falcon and peacock - will be used for each hour while the background remains sleek to give the icons a statement pop. This approach gives users an element of surprise and personalization for each hour with 24 icons for 24 hours of the day.

Watch connoisseurs will be pleased to know that 200 timepieces, priced at AED 8,000, will be made available to the public from the third week of June, which will make it the perfect g ift for Eid.

Middle East Film And Comic Con 2017 Concludes With Exciting New Developments Announced

Posted on April 25, 2017 at 3:25 AM Comments comments (0)

The Middle East Film and Comic Con powered by Rani for 2017 drew to a close after welcoming enthusiasts, fans and cosplayers who all came out in full force to catch their favourite stars and experience the best of the festival from 6th to 8th April at the Dubai World Trade Centre (DWTC). The date for the next edition is set for 5th to 7th April 2018 leaving fans with plenty to look forward to. The organizers have also announced a partnership with the Dubai Film and TV Commission (DFTC) for the first-ever VIDXB.

Anthony Mackie, Liam Cunningham, Greg Grunberg, Kane, Josh McDermitt and Cas Anvar lent some major star presence to the event. There were several workshops hosted by professional cosplayers like Nicole Marie Jean and Linda Le, award-winning film makers such as Faisal Hashmi, and comic artists. The cosplay competition, which has always garnered overwhelming attention and participation, witnessed avid Comic Con fans dress up as their favorite characters and winning titles for ‘Best Play-Station Cosplay’ and ‘Best Manga/Anime Character’. And the addition of the International Artists Alley featuring over 30 professional artists was a huge hit.

Another highlight of this year’s event was the announcement of an exciting collaboration between the Dubai Film and TV Commission (DFTC), a member of Dubai Creative Clusters Authority, and Youtube to launch VIDXB 2017. Produced in association with The Alliance LLC, organisers of MEFCC, VIDXB is the MENA region’s first annual gathering celebrating the world of online video. Happening from 8th to 9th December, it will kickstart an ongoing series of programmes to promote local talent, showcase emerging technologies and facilitate the development of skills for Dubai’s growing digital media talent pool.

Speaking about this new development Benjamin Caddy, CEO of MEFCC organisers, The Alliance LLC, said, “We have been really successful with hosting the MEFCC over the last six years and we have always looked at the event as not just a platform to showcase big international names but also as an outlet to support the development of regional talent. I’d like to believe that we will be able to replicate this success with our collaboration with VIDXB and give dynamic, new media content creators in the region an organic platform to share knowledge and find opportunities to grow further in this industry.”

The target audience of VIDXB is everyone who has embraced digital platforms to create, consume and share content. The spectrum of interests covered will be extensive and range from lifestyle and beauty to gaming, technology and sports. Knowledge will be shared through hands-on, fun activations and interactive workshops and panels with top creators.

For more information, visit www.mefcc.com.

Thanani All Set To Offer Diners In Ajman An Unparalleled Dining Experience

Posted on March 30, 2017 at 10:10 AM Comments comments (0)

Ajman – UAE. Thanani, the recently opened contemporary restaurant in Ajman’s serene Al Zorah Pavilion has opened its doors. An urban sanctuary, the venue is poised to indulge guests with its unique culinary offering all set against the beautiful backdrop of the Al Zorah Creek with sweeping views of flamingos and one of the region’s most prized natural mangrove forests.

Derived from the Arabic word for “pairing”, Thanani’s culinary inspiration comes from the power house kitchens of modern-day Europe, Paris, Barcelona, London, Rome and the north of Italy. Diners can sample a unique European “grazing” style menu, with sumptuous dishes designed to be shared, complemented by a well-crafted beverage menu. Great attention has been paid to ensuring that only the finest quality seasonal ingredients are used and the restaurant’s premise is simple – clean, distinct flavours are presented in a simple but beautiful way.

An array of specialities feature on the menu, carefully curated by Head Chef Ricardo Menta who believes in enhancing the natural profile of every ingredient. Some of the delicacies on offer include a bespoke Burrata trolley featuring smoked and flavoured Burrata from Puglia in Italy, Loch Duart salmon, Kataifi prawns marinated in garlic olive oil and parsley with a sweet and sour apricot puree, Turkish chicken, freshly baked baskets of flavoured brioche and focaccia sliders with slow braised wagyu beef cheeks in a tarragon sauce. Thanani will also introduce the much-loved pintxos concept to the region. In addition, there will be a selection of mocktails with home-made ingredients such as freshly squeezed juices and home-made ginger beer.

The laidback, refined atmosphere at Thanani is enhanced by a lounge-style seating area, perfect for the cooler months.

Thanani is open on weekdays and weekends from 12:00 pm to 12:00 am. For reservations or enquiries, please call 06 573 3109 or email [email protected]

Amato Couture Closes Fashion Forward Dubai 2017 In Signature Style, Ending The Show On A High Note

Posted on March 29, 2017 at 10:05 AM Comments comments (0)

Bringing to life the ultimate Oriental dream, Amato Couture captivated audiences at this year’s edition of the event with his striking “Flower of War” collection in what could only be dubbed an inspiring but unconventional ode

Dubai, UAE March 2017 – Gorgeous midnight blues, full-bodied purples, ruby reds, magnificent maroons, pistachio greens, blush pinks and powdery teals were just some of the vibrant colours to dominate the ramp at Amato Couture’s show at Fashion Forward on the 25th of March. Never one to shy away from pulling out all the sartorial stops, creative designer Furne One proved yet again why he has become a name to contend with on both the regional and international fashion scene in a theatrical display.

Titled the “Flower of War”, his dramatic collection focused on the emotion of finding beauty amidst destruction and war. Drawing inspiration from the history of Pearl Harbour, the show began with an emotional monologue by a modern Japanese woman who is moved by the devastating history of her ancestors. The show featured flashbacks and stayed true to its theme, with models walking the ramp amidst the sound of screeching sirens and devastation.

The collection itself was a standing testimony to Amato’s signature style with floaty, feminine silhouettes in fabrics such as lace and tulle, which were embellished with embroidery, sequins and all the delicate trimmings that have become synonymous with the label. In keeping with couture traditions, Amato textures its own fabrics and fashions its own luxurious materials.

Having exhibited at Fashion Forward every year since its inception, Amato Couture has enjoyed a close relationship with the event and every piece that walks the Fashion Forward runway is exclusively crafted for the season. ‘Pret-Couture’ was the innovative format that took centre stage, displaying a versatile blend of ready-to-wear meets haute couture clothing that can be worn both on the street and as evening dresses.

Speaking about the inspiration for his bespoke collection, Furne One, Creative Designer, Amato Couture said, “Showcasing my work in Dubai is always special and more so because of my enduring association with Fashion Forward. Aside from this, the fact that ours was the closing show made me want to give the audience something to remember that resonated with the times we live in, which resulted in the hashtag #WARISSTUPID. With this collection, I wanted to take the audience on a sensory voyage and recreate the enchantment and beauty of the Orient that existed against the devastation of Pearl Harbour. To bring my creative vision to life I chose an opulent colour palette, rich textures and details such as Swarovski crystals.”

Amato is located in Building 4 R01 of the city’s bespoke fashion destination Dubai Design District.

The 15th Anniversary Of The Emirates Airline Dubai Jazz Festival Made Waves With Its Star-Studded Line-Up Of Music Heavyweights

Posted on March 27, 2017 at 7:55 PM Comments comments (0)

* Sir Tom Jones captivated audiences with an incredible opening night performance on February 22nd featuring cult classics. He was supported by New York live act favourites The Rad Trads.

* Mariah Carey owned the stage on day two with iconic hits including ‘Hero’ and ‘We Belong Together’. Musical maestro Raul Midon was the supporting act for the night.

* Closing night on the 24th dubbed a resounding success with Enrique Iglesias performing crowd-pleasers like ‘Heartbeat’ and ‘Bailando’. Nathan Sykes opened for Enrique.

* This year’s edition introduced two secondary stages presenting the Anghami Sessions powered by Yamaha, showcasing exceptional local and regional talent.


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Emirates Airline Dubai Jazz Festival proved once again why it has come to be regarded one of the most awaited events on Dubai’s entertainment calendar with the completion of its 15th anniversary edition at the Dubai Media City Amphitheatre from February 22nd to 24th. On the final day, the founders, ChillOut Productions were joined by their sponsors Emirates Airline and Dodsal for a ceremonial cutting of the cake to mark the occasion.


The three-day festival played host to Sir Tom Jones, Mariah Carey and Enrique Iglesias – three powerhouse performers who have made a mark across an international audience. The festival is the most recognised music event in the UAE and the region and has received more than 20 awards and nominations since its inception in 2003. This year’s edition, drew more than 37,000 guests including a large number who had flown in from different parts of the world exclusively to attend this event.

Opening night saw Sir Tom Jones dazzle with an irresistible live performance that traversed musical eras and genres and cut across class, age and gender barriers to demonstrate the staying power of a true star. He belted out hits such as ‘Mama Told Me Not to Come’, ‘Delilah’, ‘Sex Bomb’ and ‘Green Grass of Home’ and had the crowds singing along to his tunes. Sir Tom was supported by one of New York’s most entertaining live acts The Rad Trads, featuring powerful horns, a driving rhythm section and four captivating lead vocalists.


Mariah Carey, the original diva, took to stage on the second night and fans witnessed the award-winning singer, songwriter and record producer perform classic hits including ‘Hero’, ‘We Belong Together’ and her new song ‘I Don’t’. The high point of the night was when Mariah, dressed in a sparkly ensemble by LaBourjoisie, honoured George Michael with a poignant tribute of ‘One More Try’. The supporting act for the night was multi-talented artist Raul Midon. According to The New York Times, he is a “one-man band who turns a guitar into an orchestra and his voice into a chorus”.


Closing night saw Enrique Iglesias lend some inimitable Latin flavour to the event and he interacted with the audience, pulling a lot of his followers up on stage and making them dance and sing along with him. Enrique was his usual charismatic self and thrilled fans by accepting some of their gifts including an Enrique Iglesias trophy, bouquet of flowers and a UAE flag. The show ended on a soaring note with a sexy rendition of ‘Hero’. Opening for Enrique Iglesias was Nathan Sykes. Having released two of his own tracks in 2015, Nathan has already topped the US Billboard Dance Chart with his debut single ‘Kiss Me Quick’ and embarked on a sell-out headline UK tour.

This year’s edition also saw the exciting addition of two secondary stages presenting the Anghami Sessions powered by Yamaha that presented exceptional local and regional talent. Rouba Zeidan and Postcards showcased on the first night, Blu Fiefer and Mougleta delighted audiences on the second night and Hamdan Abri of Abri and Funk, Layla Kardan, Soul Gorilla’z and Still Raw worked their magic on closing night.

Global Fashion Brands Go Local for Dubai

Posted on March 12, 2017 at 3:55 AM Comments comments (0)

In an era when brand loyalty is low and demands are high, it makes sense that customization has taken off. Shoppers can design their own Nike sneakers, Brooks Brothers suits, Burberry trench coats and Longchamp bags.

Global brands are hoping that customization will create a deeper connection for local markets. Plus, given that one-of-a-kind products have lower return rates and can fetch higher prices, it seems like a no-brainer. It’s no wonder the bespoke tailoring and localized customiztions are an eternal success story.

TAG Heuer, in partnership with Ahmed Seddiqi & Sons, captivated its Dubai audience by exhibiting its exquisitely crafted Muhammad Ali Middle East timepiece. The watch was unveiled in Doha earlier this month at the fourteenth edition of the Doha Jewellery and Watches Exhibition, which is regarded the most exclusive in the world for HNWI to view and purchase unique watches, jewellery, diamonds and precious stones. To mark the Dubai debut of the Muhammad Ali Arabic Dial creation, TAG Heuer organized an exhilarating boxing class to celebrate. 

Payal New York, custom diamond jewelry tailor based in Dubai and sponsor of Harper's Bazaar's Best Dressed understand the importance of bespoke customization for her clients. In Dubai, where glamour reigns all, Payal specializes in extravagant jewelry for the Dubain socialite. 

From cultural adaptations to personal tailoring, customization trends are breaking through the Dubai market. 

Find out more about how we market our global fashion brands www.katchinternational.com

A Brand Rebirth: International Brand Embraces Its Dubai Pride With Studio 77

Posted on March 9, 2017 at 2:20 AM Comments comments (0)

Katch International was appointed to help with the branding for this new concept of theirs and the brief was simple – we needed to create a brand that reflected international standards but still stayed true to its regional roots. With this in mind, we came up with a contemporary monochrome logo and the name Studio 77, which is an ode to the street number the brothers grew up on that now serves as the studio’s address. The logo also embodies the chic essence the Sharawis were so keen on capturing and incorporates a camera’s viewfinder icon. 

While zeroing in on a name, we were conscious of the fact that we needed to communicate that the Sharawi’s latest offering was not just restricted to kids’ photography but also extended towards diverse areas such as photography for weddings, families, schools and nurseries, corporate clients and products. This led us to choosing an elegant colour palette for all branding collaterals that featured black, white, grey and bronze.

With one-and-a-half years of experience running a brand that focused on childrens’ photography, brothers Hamad and Abdalla Sharawi have steadily built a loyal clientele and reputation for themselves.

The seed for their new venture Studio 77 was born when they realised that Dubai has a pressing need for photography at a luxury level. Studio 77 is an attempt to diversify their areas of expertise while drawing upon their existing strengths.

A passion for quality and a need to retain the story-telling elements of art drives everything they do. There is also a high level of respect for every portrait and a team of three qualified photographers with highly-specialised skills ensures that every client leaves satisfied.

The personalised elements of the brand are apparent in everything they do right from the name Studio 77, which was inspired by the street number the brothers grew up on and now serves as the address for the studio. With Studio 77, Hamad and Abdalla aspire to create an inspiring space that allows clients to recreate some of their most treasured memories.

After building a loyal clientele and strong reputation for themselves by introducing an international brand that focuses on children's photography to Dubai, it was time for our clients to begin a new chapter with their own (then unnamed) brand. While the vision for this exciting concept of theirs was clear from the onset, they were certain that the final product had to adhere to the highest international standards, as this is a quality they have become synonymous with.

Roux Dubai: From Ideation To Execution

Posted on February 6, 2017 at 1:30 AM Comments comments (0)

Rustic, earthy and homely were the three words that we were certain needed to be highlighted in any branding and communications that were created for Roux. From the restaurant's location at City Walk to its open interior design, it was evident that we needed to create a brand that was aligned with this message.


Our work started by using a clean typeface to reflect the simplicity of the brand. We also used a mixture of raw materials such as marble, wood and metal across the branding of all items from menus to coffee cup and cutlery holders and even sugar sachets. We think we have achieved the winning look and feel for a great brand like Roux.