Katch International

Leading PR & Creative Agency in Dubai. Social Media & Digital Marketing. Graphic Design. Events.


"The smallest act of kindness is worth more than the grandest intension" Oscar Wilde.

Posted on July 11, 2016 at 8:50 AM Comments comments (0)

It's been a charitable few weeks for the Katch International team as we extended our hands to hand out Ramadan packages to the blue coat workers in Al Barsha with the Quintessentially Lifestyle team and other volunteers from around the city. Care packages were handed out to the workers as just before the start of Ramadan to support with care during the holy month.


We were also very 'blessed' to have been asked to support a truly inspiring homegrown brand on National Cancer Survivors Day, which was on the 4th June at the amazing Mojo Gallery in Al Quoz. Blessed is a support group for cancer survivors, patients and anyone who has been touched by the disease.


From 10:00 am until 8:00 pm. members and general public were invited to the gallery to cruise through the elegant new fashion creations at the pop up store, where all the proceeds go toward helping cancer patients while connecting with a few likeminded souls and making memories at the photo booth. Hatty Pedder, the renowned exhibiting artist at Mojo Gallery was present and did what she does best which is provide guests with personalised bespoke gifts by drawing live making it a fashion filled fun day.

Of course the most important part of the day was to create awareness of Cancer survivorsand ongoing support and this was highlighted by the co – founder and creative director of Blessed, Lama Riachi who is also a cancer survivor. Having been through such a life changing experience, Lama shared her story as well as educated guests about Blessed which is dedicated to providing emotional, educational, and spiritual as well as financial support to anyone whose life has been touched by cancer. “It’s so wonderful to see such a great turnout and support for blessed on such an important day. Blessed is dedicated to cancer patients where we aim to spread an attitude of gratitude and continuously seek to create awareness” says Lama.


Amongst the speakers was Dr Layla Lahoud who introduced the concept of preventive medicine as well as provided more information on preventive oncology. A practicing physician and leading preventive medicine specialist from Lebanon, Dr Layla has been a constant voice in international panels and has made it her mission to help people identify the preventive factors that can be used to ensure a longer, healthier and better quality of life.


Take a look at the new blessed collection by visiting their website: http://blessedtogether.org/ and support this awesome and inspiring group by following them on social media...


Instagram: @blessed_ae

Facebook: @blessedAE

Twitter: @blessed_ae

Pr , Events, Social media


Katch us at Comic Con Dubai

Posted on April 11, 2016 at 10:05 AM Comments comments (0)

These are the voyages of Katch International; on its mission to promote the fabulous Middle East Film and Comic Con as they endeavour to bring the best entertainment to true believers from all over the world.

Captain’s Log: Star Date 12.04.06

As we sweep up the stray graphic novel doddles and pack up the virtual reality googles (thanks Samsung!) the time has come to reflect on another ‘out of this world’ edition of MEFCC! Now in its 5th year, the 2016 exhibition saw record numbers of visitors through the door. Over 60,000 fans travelled from far and wide, interstellar public transport notwithstanding, for 3 days of non-stop cosplay, fun, drama, comics, trading, shows, music, films and more celebrities than a Marvel Universe cross-over movie! Whether it is the line-up or the location, MEFCC has arguably the best fans in the world; not only did we see characters from all the major sci-fi and fantasy genres, as well as many of the more niche and underground, but MEFCC is truly a ‘meeting of minds’ in which attendees of every age, gender, culture and nationality come together to celebrate the power of imagination.

As the strategic alignment PR agency for MEFCC, the Katch team were responsible for making sure that the voices of 2016’s bumper crop of celebrity stars connected with media, both regionally and internationally. Whether they wanted the inside scoop on season 6 from Game of Thrones star Nikolaj Coster-Waldau, RKO tips from Randy Orton, Josh Whedon gossip from Summer Glau, news on upcoming Three Cornetto projects from Nick Frost or simply to shake the hand of the time-travelling legend that is Christopher ‘Doc Brown’ Lloyd, no one left disappointed! Aside from some insightful one-on-one sessions with journalists from Dubai One, The National, Gulf News, Whats On, Sky News and many more, we hosted a full roster press conference including anime voice artist Veronica Taylor, ‘Tricky’ Darryl MCDaniels of Run DMC and MEFCC regular Max Landis! If that wasn’t enough, the Godfather of comics, Mr Stan Lee, also joined us live from LA for two Q&A sessions for true believers! Fantastical celebrity guests is one thing, but MEFCC also knows how to entertain visitors!

This year guests could enjoy a full roster of activities, technology and new product launches. You could, grab a ‘selfie’ with an animatronic gorilla or a, luckily, scaled for size T-Rex; zip line across the exhibition hall; bring your gaming talents out of your living room with the Fanta Gaming Masters; hone your skills in one of our workshops on everything from Cosplay tips with Tokumaru Oguri to electric vampires, magic and voice projection; meet Spock; and even play FIFA against Jessie ‘Fangs’. But MEFCC isn’t just a fortress of sociability for super hero devotees; it is also a testament to the thriving film industry in the Middle East. The Access Conference, now in its second year, connects some of the world’s leading entertainment brands to a new frontier in movie making and talent acquisition and allows our regionally-based up and coming producers, designers, directors and thinkers to learn how to channel their skills into successful ventures. Here are just some of the highlights of the exceptional entertainment MEFCC squeezed in:

Day One Highlights of Comic Con Dubai:

• The Godfather of comics Stan Lee joined us live from LA via video link to answer those burning questions from a full house of fans. He let us in on a few secrets, including that one of his favourite cameos was in the Avengers movie and his most loveable character is Spiderman’s Aunt May. He also told us the character he would most like to meet is Tony Stark and that he believes no one else but Robert Downey Junior could have played the role.

• Star Trek fans grabbed pictures with the original Captain’s chair from the upcoming ‘Star Trek Beyond’ feature, filmed right here in Dubai

• Those in the know, rushed to check out the new Samsung virtual reality goggles and experience a fresh world of gaming

• The artistic wunderkind and veteran comic book genius Whilce Portacio was on hand to answer fan questions about his years of experience and work with X Factor, Uncanny X Men and Heroes Reborn: Iron Man

Day Two Highlights:

• MEFCC announced MEFCC announced that GAMES 16 will be held in September 22nd to 24th 2016 and ANIME will take place in Abu Dhabi in 27th to 29th of October 2016.

• An exclusive screening of Bilal by Barajoun Entertainment Animation

• Die hard fans learned how to make your own Cosplay accessories from the world famous Alodia!

• CEO of Starlight Entertainment Jeff Gomez sat down to critique the big screen adaptations of Shared Universes and let us know who is getting it right!

• Creativity went wild in the Cosplay competition with entries from all over the world! The effort of two of the competitors paid off as they won a trip to Japan! The best female was Isabelle as a character from Starcraft and the best male David Woodhouse came as Warlord.

Katch our  Day Three Highlights:

Ali Mostafa launched the trailer of his new film

• Max Landis delighted fans with a Q&A but was crushed by Veronica Taylor at the #geekquiz!

• The winners of the raffle competition was announced today at the main stage, where a lucky winner was able to get their hands on a VIP trip to Los Angeles for two to walk the red carpet alongside Stan Lee at the premiere of Captain America: Civil War!

• Fans got to witness the RKO of Randy Orton and he was on hand to give tips for budding wrestlers • Stan Lee, the godfather of Comic Books, made another special appearance via an online live Q&A session in the IMAX theatre, giving the true diehard fans a chance to speak to the man himself.

• The Dubai Celebrity Gifting Lounge gifting MEFCC celebrities  and Dubai socialites with orginal prints from Drawdeck and ecclectic printed Kimonos wraps and capes from Ayaso Boutique .

For More Equiries contact [email protected]

Katch PR

Happy 4th Birthday Gaucho

Posted on February 6, 2016 at 7:50 PM Comments comments (0)

Gaucho, the award-winning Argentine restaurant located in the heart of DIFC, was proud to announce and celebrate its fourth birthday

Looking back on its impeccable success over the years as being one of the most exclusive restaurants in Dubai! Gaucho has set an unwavering benchmark in the F&B arena; offering traditional and passionate gastronomy, exclusive private dining spaces and a varied event hosting programme.  Gaucho Dubai offers guests the opportunity to dine in luxurious style, surrounded by contemporary glamour and opulence.

The 4th birthday was attended by over 400 guests including regular members of Gaucho, Media and socialites, live entertainment was provided accompanied by samples of the Gaucho menu and signature cocktails including Espresso martinis and French Martinis.

A big thank you to the talented @atelierwael for the hand made pocket squares and to Marimekko for their lovely Helsinki-based textile print table runner for @gauchodubai 's fourth birthday gift bags

Katch Pr , Katch Events


Posted on November 16, 2015 at 6:00 AM Comments comments (0)

The first in a series of annual events designed by youth for youth to unlock opportunities Dubai, UAE.

On the 14 November 2015: Expo 2020 welcomed some of our nation’s brightest young minds at the inaugural ‘YouthConnect’ on Saturday, November 14th 2015 at the Sky Bubble, Meydan - Dubai

The event is the first in a long-standing and wide-ranging series of interactive forums, designed by youth for youth. YouthConnect gathers UAE residents between the ages of 16 and 25 for an immersive experience, engaging them through inspirational speeches, hands-on workshops and engaging discussions led by some of the world’s most successful individuals from a variety of industries and disciplines. Participants were encouraged to tailor their individual journeys for the event, creating both an educational and entertaining day that catered to their interests. Opening the event with a heartfelt keynote speech, Her Excellency Reem Al Hashimy, UAE Minister of State and Director General of the Bureau Dubai Expo 2020 said “We are designing Expo 2020 Dubai and its proclaimed theme: Connecting Minds, Creating the Future with this next generation of leaders and innovators in mind.” Her Excellency added “The fact that you have made the choice to be in this room means that you are already watching out and planning for that future. Ready to grasp the right opportunities and make those vital connections … For us that is a sign of your strength and potential. For you it is another step on the road to success.”By introducing the elements of partnership and collaboration, network-building, science in action, creative design, skills development, career coaching and cultural exchange, YouthConnect started unfolding the Expo theme, which ultimately will help develop the nation’s burgeoning knowledge economy and position as a catalyst for economic, cultural and scientific innovation around the world. The core objective of the event is to inspire the youth in attendance with the confidence to take ownership of their future; this is by demonstrating the possibilities of what can be achieved, by providing tangible skills that will empower them to take a leading role in the journey to 2020 and beyond. The venue was designed to ensure maximum engagement, with dedicated areas to encourage a self-service approach to participation.

On arrival, participants entered into the “Let’s Explore” zone; a dynamic and inviting set of exhibitions with activation areas and innovative stands delivered by event partners. From here, the “Let’s Empower” space featured hand-on workshops including ‘Everyone can be a leader’, delivered by artic explorer and philanthropist Adrian Hayes, a ‘Sumobot’ robotics competition with New York University Abu Dhabi, two exciting activities with the Mohammed Bin Rashid Space Centre (MBRSC), a ‘Calligraffitti’ workshop with artist eL Seed and Taskheel, a photography skills workshop with the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award (HIPA) and a session focusing on entrepreneurship and start-up skills with Google and Astrolabs where attendees got the opportunity to design and get guidance on creating their own business plan to enable their dreams. Running simultaneously, the “Let’s Talk” space offered a more relaxed and intimate setting for dedicated speakers to share their personal stories and tips on boosting employability and achieving success. In these discussion corners, participants were able to interact freely with young Emirati inventor Adeeb Al Blooshi; Mohammed Saeed Harib, founder of renowned animated TV series Freej; Zayan Ghandour, co-founder of s*uce fashion boutique; footballer and humanitarian Frederic Kanoute; Amal Al Marri and Deem Albassam, the co-founders of SALT food truck, as well as senior representatives from Facebook; and LinkedIn. Other participants elected to start their day by listening to high-achieving individuals as they shared their personal accomplishments in the “Let’s Inspire” area. Speakers included Jon Duschinsky Co-Founder and CEO of The Conversation Farm, contributor to the idea of the Ice Bucket Challenge, author and one of the world's leading social innovators and entrepreneurs and Sarah Amiri, Science Lead on the Emirates Mars Mission.

Each session concluded with an informal Q&A, with participants encouraged to ask more in-depth questions. A break for lunch also included an opportunity for participants to access the “Let’s Network” space, a hub for exchanging ideas with their peers while sampling gastronomic offerings and distinct beverages from the innovative café Tom & Serg. Before heading back to their selected activities for the afternoon, participants were also able to enjoy exclusive performances by “Imagine”, a unique show that combines comedy and illusion, performed by Kuwaiti comedian Abdulateef Al-Saleh and award-winning illusionist, Abdulwahab Al-Failakawi.

For more information on YouthConnect, visit http://youthconnect.expo2020dubai.ae/ or follow updates on the Expo 2020 Dubai Facebook, Twitter and Instagram pages, #YouthConnect #Expo2020

Introducing Teresita Orillac at London Fashion Week and The Middle East

Posted on November 2, 2015 at 7:25 PM Comments comments (0)


Teresita Orillac has designed a luxury women’s ready-to-wear collection Into The Jungle.

The collection, ranging from elegant fabled dresses to skirts and tops as well as intricately designed jackets, sees an amalgamation of luscious peacock print effects, vivacious colours and complex designs found on the many species of gorgeously striking birds in Panamanian rainforests. Transporting people paradise, the collection portrays playful, vivid and abstract splashes of lilac, bright green, various shades of blue and yellow. On the other hand, the evening gowns are themed with elegance in black, sky blue patterns with green and bronze hues.

The abundance of luscious greens gives depth and richness to the palette, while sky blue and lilac make the color scheme more jubilant and festive, providing the ensemble an organic feel. This dynamic collection was designed not only by how they look on a mannequin or model, but to alter them to adapt to the ideal charismatic Teresita Orillac woman.

An imaginative, upbeat personality, the ideal Teresita Orillac woman loves to travel, lives life as it comes, is outgoing and carefree. She’s ready to take on a party at the beach by day, and glamourous gala dinners by night. Into The Jungle embraces a very relaxed, comfortable silhouette crafted out of rich, crease-free fabrics and can be worn throughout the year.

In the last Month Teresita has Debut her collection at London Fashion Week and In Dubai with an intimate presentation at El Sur Dubai.


Katch Fashion #Katchevents #KatchPR #Londonfashionweek #PRagencyLondon #PRagencyDubai

W Doha welcomes Instagram Celebrities @TheRealFouz and @Bibii63

Posted on June 29, 2015 at 4:35 AM Comments comments (0)

W Doha Hotel & Residences, Qatar’s first luxury lifestyle hotel, welcomed two of the GCC’s most-loved Instagram influencers, Fouz Al Fahad of @TheRealFouz and Bibi Al Abdulmohsen of @Bibii63, to experience the world-renowned W hospitality from Friday, June 12th to Saturday, June 14th.

“I love the W experience from the moment I step foot in it to when I leave. I’ve always stayed here every time I fly to Doha,” says Fouz.

During their weekend stay at the hotel, the Kuwaiti influencers participated in a photo shoot at various locations in the hotel. The three-day photo shoot was directed and shot by the award winning British photographer Paul Reiffer, while the clothes were sponsored by Qatar’s premier shopping destination Fifty One East. The two also graced The Italian restaurant Papermoon at the Jaidah Square for an intimate meet-and-greet session with their fans. “I’m grateful to be where I am now and it’s always very heartwarming to see people who have supported me in my journey.

"I thank everyone who attended this event at Paper Moon and I look forward to coming back to the beautiful city of Doha,” says Bibi.

Follow Fouz on Instagram at:


Follow Bibi on Instagram at:


Advice to Fashion Designers

Posted on June 19, 2015 at 5:05 AM Comments comments (0)

Math Collective and Founder of House of Evolution and Katch  presented at Fashion Victims to highlight the key areas  that need to be focussed on when designing a fashion collection. Here is an overview of what was discussed at the workshop:

Where to start:

The Design Process






Final creation

Math Collective fitting his  toile ( a version of a garment made by a fashion designer to test a pattern)

A Fashion designers use their knowledge of fabrics, styles, colours and trends to create clothing people will want to wear.The design process usually starts with a series of sketches of original designs. A pattern, which may be computer generated, is created on the basis of these sketches and used as a guide for cutting fabric.

The designer chooses the colours and style of fabric and proceeds to cut out a sample, while always keeping in mind the cost of production. Winning Fashion Before samples are approved, fashion designers may look at ways to improve their designs

Once samples are given the go ahead, designers liaise closely with manufacturers and production staff, overseeing quality control and the finishing's of the final collection.


Fashion Manufacturing comes down to many options:

Domestic vs. International production


Importance of Made in UK


Sample production / lead time


Unseen costs


Buyers key points

Identifying the right stockiest

Understand your position in the store

Floor space conversion / sales revenue

Wholesale / retail prices

Developed sales strategy

Negotiating sales 

Sales Agent

Understanding of what is already selling

Fashion As A Brand:

One key thing to remeber is the Buyer buys into you


Creating a Fashion Brand

The Logo Design

This needs to be simple

State the name of the brand

Fashion label logos are designed to be altered slightly to suit different material and screen scenarios with options for mainly black on white and and at times with some color.

Style in simplicity compliments a fashion logo, making us enviable of those fashioning these clothes worthy of their logo.

Hema Kaul Logo Design Stages by Katch International

Creation of the Designer Behind the brand

For example it is important to showcase a qualified/established designer to the media, buyers and customers

What Education credentials do they have? - A graduate of the National Institute of Fashion Technology

What is the designers inspiration?- inspired by all things vintage, Understanding the female silhouette

What authority do they have in the market? Have they Showcased their collection on the runways of an International Fashion Week.

What is in the  profile file that will be shown to Buyers? press clippings, Celebrities that have worn the collection

Hema Kaul In Glamour magazine For her House of Evolution presentation at London Fashion Week

Nicole Scherzinger Zeynep Tosun

ong-oaj-pairam Press coverage in Vogue for London Fashion Week

For more advice on creating, selling, manufacturing, communicating your collection or designing your brand contact [email protected]

Katch Fashion

Katch Design



Al Forsan International Sports Resort Hosts First Amazing Race

Posted on June 6, 2015 at 9:00 AM Comments comments (0)

Al Forsan International Sports Resort hosted their first ever Al Forsan Amazing Race on Saturday, May 2nd. The whole day action-packed event saw participants from various media as well as local celebrities competing against each other in various activities spread all across the Sports Resort.

Attended by over 30 participants, the teams were divided into Team Green, Team Red and Team Gold. Each team was taken through a round of paintball, watersports including wake-boarding or knee-boarding, shooting, go-karting and equestrian.

Each sport accounted individual performances and averaged for the final score. The fun-filled competition came to a close at 6:00pm with Team Red crowned as winners, Team Green on second place and Team Gold on third. After the tough competition, each team would be treated to a victory party.

The first placers would start theirs with a team brunch at Na3Na3 followed by a private cabana with pool access, food and drinks courtesy of The Address Dubai Mall. The second placers would celebrate their dinner party at Gaucho. Finally, the third placers would have a team dinner at Madeline Café, The Dubai Mall. The participants also received goody bags and vouchers from Hautletic and products from Rexona.

“We were thrilled to see all the excitement and competitive spirit brought into the resort by our media friends and personalities. Our aim on this day is to thank them for all the support they have given us and to reintroduce all our facilities to them. We also hope this activity encourages them to help us spread our message that the Al Forsan gates are now open to the public with entrance and parking fees waived. It is now time to embrace a healthy lifestyle and get active”, says Rashid Al Qubaisi, General Manager of Al Forsan International Sports Resort.

(Some of The Katch Dubai Team)

#alforsanamazingrace to see all the pictures 

Dubai PR

Katch produce successful Launch Event for FashionTV UK to celebrate new TV channel and launch their beauty boutique, fBeauty!

Posted on April 29, 2015 at 6:45 AM Comments comments (0)

http://www.katchinternational.comLast year FashionTV celebrated the major launch of their new beauty boutique, fBeauty, an exclusive new venture from FashionTV, premiering in London’s South Molton Street. The fashion, beauty and lifestyle brand also celebrated their new UK TV channel which has recently launched via TVPlayer’s new free-to-download app.

The event comprised of two parts, with the first part being a private viewing of the fBeauty boutique in which Press and exclusive guests were invited to the grand beauty boutique opening on Thursday 30th October. Guests were able to check out the retail brands stocked in the boutique with beauty products ranging from make-up brands Bellapierre Cosmetics and HD Brows, to hair care from Cloud Nine, and luxury skincare brands Embryolisse and Gold Elements. Guests sip ped on FashionTV bubbles while perusing the first floor which also played home to the make-up and hair styling menu that was offered to the public in-store. There were also viewing demonstrations by some of the retail brands, before they moved downstairs to view the treatment areas where people were able to book free consultations and luxury facial treatments.

Guests were then invited to join other press and celebrities at DSTRKT nightclub in the evening to continue the celebrations. The venue opened via a red carpet which led guests into the club who were then greeted by delicious canapés by DSTRKT London’s restaurant, and cocktails by Ciroc Premium Vodka. New luxury Champagne brand, Cuvee Carbon also brought their premium Champagne to London for one night only to treat guests to a taste of their exceptional, and very expensive grand cru!

As the celebrations continued the hugely celebrated Thai-British fashion designer, Ong-Oaj Pairam, treated the audience to a slice of his Spring/Summer 2015 collection, before he showcased an introduction into his collection for fBeauty and FashionTV. The creative and artistic designer treated guests to a glimpse of the uniform that he designed for the fBeauty boutiques. Models, exclusively from Space Model Management, walked the runway with make-up by the fabulous HD Brows.

Following the fashion show, guests partied the night away. The evening was a complete success for the fBeauty team and the glamour continued through out the evening!

Katch Events and Pr 


HC LuxSpa wows press with impressive launch produced by Katch

Posted on April 29, 2015 at 5:55 AM Comments comments (0)

HC LuxSpa is the result of a brand partnership between luxury medical spa group, HC MedSpa, and leading beauty product distributor, Louella Belle. From bespoke luxury manicures, gel upgrades and MAN-icures for the avid male groomers, HC LuxSpa brings premium nail services in store to heighten the everyday shopping experience at Selfridges Birmingham and Marks and Spencer in Westfields.

Katch was tasked with the responsiblity of rasing the brand's online presence, through devising an engaging social media strategy. We were also required to enhance awareness of the brand in consumer and trade media, using traditional PR techniques.

PR and Social Media Strategy

HC LuxSpa launched firstly in Selfridges, Birmingham, and Katch wanted to invite as many consumer press as possible to sample the brand in store. Through strategic planning and journalist liaison, Katch organised a weekend press trip in November for target publications, including OK! and 1883, to experience the treatments that HC LuxSpa had to offer.

Subsequently, Katch conducted extensive blogger outreach and secured a number of top Birmingham based beauty bloggers to visit the nail bar. As a result of the reviews and write-ups, HC LuxSpa's online presence improved dramatically, with the brand appearing in the top three pages of Google.

Across social media, Katch's aim was to incorporate both the products and services as well as highlight shareable assets such as the positive blogger reviews and relevant, on trend articles. HC LuxSpa's treatment menu was well supported by some of the most luxurious nail brands available to market, including Morgan Taylor, Seche, Dadi’ Oil and the revolutionary IBX. This information acted as the basis for a number of posts, and allowed Katch to publish engaging product imagery alongside copy.

Weekly reports were sent to the client with information on pending coverage, as well as insights into how social media posts were performing.

As a result of the PR and social media strategy put into place, Katch obtained page leads in a number of renonwed Birmingham publications and consumer media as per the following.

Katch London PR