Katch International

Leading PR & Creative Agency in Dubai. Social Media & Digital Marketing. Graphic Design. Events.


Katch International Launches Its New Digital Arm Katch Disruption

Posted on September 6, 2017 at 3:00 AM Comments comments (0)

Katch International is all set to disrupt the region’s existing digital landscape with the launch of Katch Disruption. Always on the forefront of innovation and constantly striving to enhance its existing portfolio of online services, Katch Disruption will see the agency offering advanced marketing technology. Interactive mobile advertising, geo targeting, advertising geofencing, creative interactive ads, intent-based marketing, augmented reality and SEO and SEM optimisation are just some of the areas that will be focused on to increase traffic on clients’ social media channels.

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Talking about this new venture, Georgie Woollams, Managing Director, Katch International says, “Disruption to us is all about breaking the mould and innovating while generating humanising content, tingling the senses aesthetically and cashing in on real-time opportunities. We strive to disrupt the way people in the region think digitally by localising our offering and customising it for the Dubai market.”

Katch Disruption will be changing the perspective of businesses today and showing them what it means to get personal with their target audience and engage with them, take them on a visually exciting journey, and most importantly, feel understood. The agency’s out-of-the-box array of creative solutions will also extend to videography, 360 videos, photography and graphic design.

Katch International Secures Celebrity Chef David Myers Account

Posted on August 7, 2017 at 4:45 AM Comments comments (4)

Constantly expanding its established hospitality portfolio, Katch International is pleased to announce that it has been appointed to manage the integrated communications of three new B&F concepts by internationally-acclaimed celebrity chef and global restaurateur David Myers in the Renaissance Downtown Hotel, Dubai. Chef David Myers is as well known for his gastronomic artistry and distinct flavours as he is for his insatiable wanderlust and this will be the first time diners in the region will have a chance to experience his unique style. Guests will be able to get a taste of David’s extensive travels through the Southern French-inspired Bleu Blanc, vibrant Italian restaurant BASTA! and cocktail bar Poppy.

Katch International has been instrumental in representing numerous personalities and brands that have been pioneers in their respective spheres and it is all set to use its creative vision and expertise in the hospitality arena to give the David Myers brand an edge in a competitive market.

Speaking about launching David Myers in the region, Georgie Woollams, Managing Director, Katch International says, “Working with people who are as passionate about what they do as David Myers is always a pleasure and more so because each of the signature concepts he’s introducing in the Renaissance Downtown Hotel, Dubai, has a personal story linked to his own travels. What we hope to reflect across our communications is David’s own journey, while also giving diners an authentic feel of each venue.”

TAG Heuer Showcases The Dubai Special Edition Of The Connected Watch Modular 45 With A Special 24-Hour #DontCrackUnderPressure Challenge Video Featuring Five Friends Of The Brand

Posted on June 27, 2017 at 7:20 AM Comments comments (1)

Hassan Akhras, Alex Hirschi, Fred Fugen, Vince Reffet and Raha Moharrak came together to test the limits of their endurance over a day all while displaying the soon-to-be released exclusive Dubai Special Edition of the Connected Watch Modular 45.

To mark the upcoming post-Eid release of the Dubai Special Edition of the Connected Watch Modular 45, which was first unveiled at the Arabian Travel Market this April, TAG Heuer invited five very special friends of the brand - including Hassan Akhras of Arab Watch Guide who will be undertaking the next Iron Man; extreme-sport athletes Fred Fugen and Vince Reffet who base-jumped off The Burj Khalifa and are popularly known as The Soul Flyers; Raha Moharrak the youngest Arab and first Saudi woman to conquer Mount Everest; and Alex Hirschi better known as Supercar Blondie who is followed for the exciting content she generates mainly around supercars in Dubai – to undertake an exhilarating day of activity all while flaunting the durable and versatile Dubai version of the Connected Watch Modular 45.

The watch is a living testimony to an encounter between TAG Heuer and the Dubai Department of Tourism & Commerce Marketing (DTCM) and combines Swiss watchmaking tradition and the TAG Heuer Avant-Garde spirit with the modern aesthetic of Dubai, all aspects that are touched upon in the video while displaying the watch set against the vibrant and diverse backdrop of the city and highlighted as the group of five move from desert to skydiving zone to the autodrome arena and finally a contemporary urban hotel.

All five friends of the brand donned the watch from the beginning of their action-packed day, which kicked off in the desert at 5:00 am, right through to the subsequent challenges they took on while skydiving at Skydive Dubai at 11:00 am, car drifting at the Dubai Autodrome at 14:00 pm and while cross training at 17:00 pm at the rooftop of a contemporary hotel overlooking Burj Khalifa and under the training of Bare Gym coaches. Throughout the video, useful features of the watch such as its in-built GPS and interchangeable strap are emphasized, drawing to attention the fact that this is a timepiece which can really step up to a challenge under extreme conditions.

Priced at AED 8,000, each watch will come with a special case back and will be mounted on a brown calfskin strap with rubber lining and an exclusive “DUBAI” embossing. It will also have a spare strap in the unmistakable shade of blue associated with DTCM. The watch faces, themselves, will boast three innovative looks. The first option will allude to the fact that Dubai is a “City That Never Sleeps”, the second is titled “The Land of Desert and Sea” and recreates a sense of tranquility that takes users on a sensory voyage and the third titled “Your Time, Our Essence”, focuses on icons that represent Dubai and its culture.

Thanani Sponsors Zayed Humanitarian Day Initiative Launched By Ajman Tourism

Posted on June 27, 2017 at 7:10 AM Comments comments (0)

Thanani, the contemporary restaurant in Ajman’s serene Al Zorah pavilion hosted the official opening event of the ‘Zayed Humanitarian Day’ launched by Ajman Tourism Development Department (ATDD). The initiative which is aimed at training and integrating people of determination in the government and tourism sectors across Ajman commenced with a hearty and delectable Iftar served on the evening at Thanani who were also the official sponsors of the event.

The initiative was launched under the patronage of Sheikh Abdulaziz bin Humaid Al Nuaimi, Chairman of Ajman Tourism Development Department and is in line with the ATDD’s initial CSR plans and programs. Through this the department aims to fulfil its responsibility towards the community, contributing to integrate people of determination into society. Following interviews with all candidates, the 4-week internship program started on 15th June, where fifteen Interns were placed in various government and tourism sectors across Ajman.

The kickoff event was attended by a number of directors and senior officials from the government and tourism sector along with all the Interns and their families, who gathered for Iftar on Wednesday where they savored a selection of dishes while soaking in views of the mangrove forests, creek and the Al Zorah Golf Course. Guests were offered a range of sharing dishes including red quinoa and herb salad with dried cranberries, quail eggs, shallots, roasted garlic and a lemon and sumac vinaigrette as well as a Turkish chicken with yoghurt and spring onions.

HE Saleh Mohamed Al Geziry, Director General of ATDD, said: “We have decided to launch the “Zayed Humanitarian Day” as a valuable opportunity to express our commitment to social responsibility and empowering people of determination with the tools they need to take job opportunities in various government and tourism sectors. This initiative comes in line with the Year of Giving, and is aimed at promoting the culture of giving in future generations, strengthening social security, and achieving solidarity.”

Amy Siviter-Smith, General Manager of Thanani, said: “Giving back to the community is something that Thanani sees as every corporate organisation’s responsibility, so to be able to play host to a noble initiative conceived by the Ajman Tourism Development Department, marking Sheikh Zayed Humanitarian Day, is a privilege. Extending disabled people the opportunity to take up a one-month internship placement in the hospitality sector is an extremely positive step and hopefully one, that will see more of them finding their way into the work environment.”

To encourage the initiative and provide an opportunity of empowerment to the people of determination, the Ajman Executive Council, as well as ATDD, each offered an internship placement, with further positions having been filled in some of Ajman’s leading hotels such as the Fairmont Ajman, the Ajman Saray, a Luxury Collection Resort, the BAHI Ajman Palace, the Kempinski Hotel Ajman and the Ramada Hotel & Suites.

Zayed Humanitarian Work Day falls on the 19th day of Ramadan every year in memory of the late Sheikh Zayed bin Sultan Al Nahyan (May Allah rest his soul in peace), who passed away on this day.

THG Paris Lends Timeless Luxury And Elegance To High-End Bathroom Fittings And Accessories In Dubai

Posted on June 27, 2017 at 7:05 AM Comments comments (0)

THG Paris, has become a name synonymous with quality since 1956 and is regarded as THE brand for high-end bathroom fittings and accessories. The idea for THG was conceived when Julien Haudiquez, Andre Tetard and Alexandre Grisoni, together T, H and G, joined forces. Over the years and through partnerships with a variety of prestigious designers and luxury brands, the company has grown to become the industry leader it is today.

A living testimony to excellence in design, craftsmanship and the art of living, THG marries an inimitable blend of old-world artisanship with 21st century technology, culminating in a timeless collection of products. The brand places utmost emphasis on attention to detail and quality manufacturing and various subtle nuances reiterate the fact that every range is exceptionally well-designed and will stand the test of time.

From semi-precious stones to crystal, porcelain, onyx, optical glass and natural marble, the brand constantly endeavours to select only the highest quality materials that stay true to its core values. The artisans themselves leave their mark by displaying a total respect for traditions. Some of the brand’s eclectic ranges include the Prestige Pétale de Cristal, Mandarine, Metropolis and Sully line; the contemporary Beyond Crystal; and the transitional Saint Germain collection. THG Paris’ renowned partners include Baccarat, Lalique, Bernardaud, Waterworks, Christofle, Daum, Manufacture de Monaco and Haviland.

Every manufacturing stage from design and machining through to the foundry is subjected to rigorous quality control to meet the requirements of the brand’s clientele. THG Paris has proven its mettle by being awarded the prestigious EPV Entreprise du Patrimonie Vivant (Living Heritage Company) label. In addition to this, the brand’s design department assists clients in selecting the right style, function and materials to meet personalised needs. THG Paris’ products are also designed and adapted in such a way that they comply with standards across the world.

Summer Stylin' Session With Samantha Francis

Posted on June 7, 2017 at 6:30 AM Comments comments (0)

LE66, the Parisian concept store located in City Walk encouraged Dubai’s fashionistas to embrace the spirit of summer with a fun interactive workshop hosted by fashion stylist and winner of the Instastar of the Year Grazia Awards 2017, Samantha Francis Baker on May 23rd between 7 and 9 pm. Popularly known by her Instagram handle of @Styleisnecessity, the session was aptly titled “Style Necessities for the Summer” and saw Samantha dressing 12 male and female mannequins on the boutique floor in the season’s most-talked about trends.

Samantha teamed her own individualistic aesthetic with current sartorial looks that are heating up the fashion world. The lovely ladies in attendance were shown how to pair corsets with androgynous military-inspired shoulders and give them a feminine twist with belts to cinch in the overall look. Those eager to incorporate something fresh into their wardrobes were told how stripes could be paired with florals. Pink is definitely having a fashion moment and Samantha explained how guests could make the most of this flattering shade. For those who always considered bikini tops an item best reserved for the beach, Samantha showcased how they could be incorporated in one’s day-to-day life by pairing them with full-bodied, flowing silhouettes.

The men too received their fair share of tips and tricks and Samantha paid ode to Kanye West’s fashion quotient with some Kanye-inspired oversized and nude pieces. The 50’s and 70’s are definitely having a renaissance and those with a passion for all things dapper were shown how to combine preppy high-waist trousers with rolled up ankles.

Image consulting is something Samantha is well-known for and guests were also treated to invaluable advice as to how to pick color palettes and cuts that accentuate for the summer months.

Katch International Steps Up The Style Stakes With Its Dedicated Katch Showroom Arm

Posted on May 4, 2017 at 10:55 AM Comments comments (0)

Dubai, United Arab Emirates – The fashion industry has always held a special place in Katch International’s client portfolio and this association is all set to become stronger with the launch of the agency’s in-house fashion solution Katch Showroom. This organic relationship comes as no surprise given that when Katch International was first launched seven years ago, one of its core values was to support up and coming designers by offering a cost-effective platform. Katch International was founded in London but has rapidly carved a niche for itself in Dubai. While it has always embraced fashion customers, the past few months have seen its loyal clientele rapidly growing to now include established names in both the region and globally such as Amato, Le 66, Suitsupply and Payal New York.

Georgie Woollams, Managing Director of Katch International, has been quick to acknowledge the growing need in the market for a customised fashion PR and communications wing and it is this vision that has spearheaded the announcement of Katch Showroom.

She said, “Over the past 7 years, we’ve launched more than 150 designers at major fashion weeks around the world. We’ve dressed celebrities such as Paloma Faith, Jessie J and Nicole Scherzinger and have introduced some really great brands such as Das and Teresita Orillac at London Fashion Week. With respect to this region, we were the ones to introduce the first ever Middle East Fashion Awards at Atlantis The Palm two years ago and to launch the VIP Q lounge at Fashion Forward. We’ve got the experience to back us and hope that our out-of-the-box approach and constant string of innovative ideas will give our fashion clients that much-needed edge.

The basic premise of Katch Showroom is to cohesively correlate all existing fashion accounts under one stylish umbrella to make their offerings more accessible and boost media coverage. Georgie is also the force behind Katch Lookbook, which is to be a weekly and monthly feature with a fresh and appealing look and feel, to inform important fashion magazines, editors and industry insiders about new products retailed by their clients. Editors will now have the option to eliminate sifting through several mails and will instead be able to visit one platform that features product shots and gives inspiration for upcoming spreads. Each month, Katch will also focus on one sartorial theme and showcase relevant products from each of their clients. Taking things a notch further, Katch International will also offer an option where products can be delivered to editorial teams.

TAG Heuer Announces Its Partnership With Dubai At Arabian Travel Market 2017

Posted on April 27, 2017 at 5:50 AM Comments comments (0)

TAG Heuer announced an exciting collaboration with the Dubai Department of Tourism & Commerce Marketing (Dubai Tourism), which starts with the Dubai Connected Watch Modular 45 Special Edition

In the ultimate tribute to Dubai, TAG Heuer announced the launch of a unique timepiece it has designed in collaboration with the Dubai Department of Tourism & Marketing (Dubai Tourism) at Arabian Travel Market (ATM) held at the Dubai World Trade Centre. Senior Dubai Tourism representatives and Philippe Roten, Commercial Director of TAG Heuer, were present for the occasion. The Dubai Special Edition was exhibited during ATM, the market leading, international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals.

The Dubai Connected Watch Modular 45 is a living testimony to a successful partnership between two brands whose brand values both represent a harmonious blend of tradition and modernity. While TAG Heuer prides itself on its rich Swiss watchmaking heritage and Avant-Garde Spirit, Dubai has become a name synonymous with dynamism and a digitally connected spirit.

The Dubai Special Edition timepiece is mounted on a brown calfskin strap with rubber lining with an exclusive “DUBAI” embossing. The piece also has a spare strap in the unmistakable shade of blue associated with Dubai. A special case back has been created with an engraving of the Dubai logo.

The partnership between TAG Heuer & DUBAI has also resulted in the creation of three innovative digital watch faces that will be animated throughout the day.

The first option alludes to the fact that Dubai is a “City That Never Sleeps” and is for the fashionable user who aspires to attain an understated yet sleek night time look and feel. It will reflect a metallic finish and elements included are the shade of blue that is specific to the Dubai branding.

Titled “The Land of Desert and Sea”, the second face recreates a sense of tranquility that takes users on a sensory voyage of the senses. The colours presented suggest an ocean or desert-like vibe and change slightly through the day, representing a different state of time. The stylistic approach lies between classic and thematic.

“Your Time, Our Essence”, the third option focuses on icons that represent Dubai and its culture. A unique icon - such as the Burj Khalifa, Burj Al Arab, and a falcon and peacock - will be used for each hour while the background remains sleek to give the icons a statement pop. This approach gives users an element of surprise and personalization for each hour with 24 icons for 24 hours of the day.

Watch connoisseurs will be pleased to know that 200 timepieces, priced at AED 8,000, will be made available to the public from the third week of June, which will make it the perfect g ift for Eid.

Middle East Film And Comic Con 2017 Concludes With Exciting New Developments Announced

Posted on April 25, 2017 at 3:25 AM Comments comments (0)

The Middle East Film and Comic Con powered by Rani for 2017 drew to a close after welcoming enthusiasts, fans and cosplayers who all came out in full force to catch their favourite stars and experience the best of the festival from 6th to 8th April at the Dubai World Trade Centre (DWTC). The date for the next edition is set for 5th to 7th April 2018 leaving fans with plenty to look forward to. The organizers have also announced a partnership with the Dubai Film and TV Commission (DFTC) for the first-ever VIDXB.

Anthony Mackie, Liam Cunningham, Greg Grunberg, Kane, Josh McDermitt and Cas Anvar lent some major star presence to the event. There were several workshops hosted by professional cosplayers like Nicole Marie Jean and Linda Le, award-winning film makers such as Faisal Hashmi, and comic artists. The cosplay competition, which has always garnered overwhelming attention and participation, witnessed avid Comic Con fans dress up as their favorite characters and winning titles for ‘Best Play-Station Cosplay’ and ‘Best Manga/Anime Character’. And the addition of the International Artists Alley featuring over 30 professional artists was a huge hit.

Another highlight of this year’s event was the announcement of an exciting collaboration between the Dubai Film and TV Commission (DFTC), a member of Dubai Creative Clusters Authority, and Youtube to launch VIDXB 2017. Produced in association with The Alliance LLC, organisers of MEFCC, VIDXB is the MENA region’s first annual gathering celebrating the world of online video. Happening from 8th to 9th December, it will kickstart an ongoing series of programmes to promote local talent, showcase emerging technologies and facilitate the development of skills for Dubai’s growing digital media talent pool.

Speaking about this new development Benjamin Caddy, CEO of MEFCC organisers, The Alliance LLC, said, “We have been really successful with hosting the MEFCC over the last six years and we have always looked at the event as not just a platform to showcase big international names but also as an outlet to support the development of regional talent. I’d like to believe that we will be able to replicate this success with our collaboration with VIDXB and give dynamic, new media content creators in the region an organic platform to share knowledge and find opportunities to grow further in this industry.”

The target audience of VIDXB is everyone who has embraced digital platforms to create, consume and share content. The spectrum of interests covered will be extensive and range from lifestyle and beauty to gaming, technology and sports. Knowledge will be shared through hands-on, fun activations and interactive workshops and panels with top creators.

For more information, visit www.mefcc.com.

Thanani All Set To Offer Diners In Ajman An Unparalleled Dining Experience

Posted on March 30, 2017 at 10:10 AM Comments comments (0)

Ajman – UAE. Thanani, the recently opened contemporary restaurant in Ajman’s serene Al Zorah Pavilion has opened its doors. An urban sanctuary, the venue is poised to indulge guests with its unique culinary offering all set against the beautiful backdrop of the Al Zorah Creek with sweeping views of flamingos and one of the region’s most prized natural mangrove forests.

Derived from the Arabic word for “pairing”, Thanani’s culinary inspiration comes from the power house kitchens of modern-day Europe, Paris, Barcelona, London, Rome and the north of Italy. Diners can sample a unique European “grazing” style menu, with sumptuous dishes designed to be shared, complemented by a well-crafted beverage menu. Great attention has been paid to ensuring that only the finest quality seasonal ingredients are used and the restaurant’s premise is simple – clean, distinct flavours are presented in a simple but beautiful way.

An array of specialities feature on the menu, carefully curated by Head Chef Ricardo Menta who believes in enhancing the natural profile of every ingredient. Some of the delicacies on offer include a bespoke Burrata trolley featuring smoked and flavoured Burrata from Puglia in Italy, Loch Duart salmon, Kataifi prawns marinated in garlic olive oil and parsley with a sweet and sour apricot puree, Turkish chicken, freshly baked baskets of flavoured brioche and focaccia sliders with slow braised wagyu beef cheeks in a tarragon sauce. Thanani will also introduce the much-loved pintxos concept to the region. In addition, there will be a selection of mocktails with home-made ingredients such as freshly squeezed juices and home-made ginger beer.

The laidback, refined atmosphere at Thanani is enhanced by a lounge-style seating area, perfect for the cooler months.

Thanani is open on weekdays and weekends from 12:00 pm to 12:00 am. For reservations or enquiries, please call 06 573 3109 or email [email protected]