Katch International

Leading PR & Creative Agency in Dubai. Social Media & Digital Marketing. Graphic Design. Events.


Amato Couture Closes Fashion Forward Dubai 2017 In Signature Style, Ending The Show On A High Note

Posted on March 29, 2017 at 10:05 AM Comments comments (0)

Bringing to life the ultimate Oriental dream, Amato Couture captivated audiences at this year’s edition of the event with his striking “Flower of War” collection in what could only be dubbed an inspiring but unconventional ode

Dubai, UAE March 2017 – Gorgeous midnight blues, full-bodied purples, ruby reds, magnificent maroons, pistachio greens, blush pinks and powdery teals were just some of the vibrant colours to dominate the ramp at Amato Couture’s show at Fashion Forward on the 25th of March. Never one to shy away from pulling out all the sartorial stops, creative designer Furne One proved yet again why he has become a name to contend with on both the regional and international fashion scene in a theatrical display.

Titled the “Flower of War”, his dramatic collection focused on the emotion of finding beauty amidst destruction and war. Drawing inspiration from the history of Pearl Harbour, the show began with an emotional monologue by a modern Japanese woman who is moved by the devastating history of her ancestors. The show featured flashbacks and stayed true to its theme, with models walking the ramp amidst the sound of screeching sirens and devastation.

The collection itself was a standing testimony to Amato’s signature style with floaty, feminine silhouettes in fabrics such as lace and tulle, which were embellished with embroidery, sequins and all the delicate trimmings that have become synonymous with the label. In keeping with couture traditions, Amato textures its own fabrics and fashions its own luxurious materials.

Having exhibited at Fashion Forward every year since its inception, Amato Couture has enjoyed a close relationship with the event and every piece that walks the Fashion Forward runway is exclusively crafted for the season. ‘Pret-Couture’ was the innovative format that took centre stage, displaying a versatile blend of ready-to-wear meets haute couture clothing that can be worn both on the street and as evening dresses.

Speaking about the inspiration for his bespoke collection, Furne One, Creative Designer, Amato Couture said, “Showcasing my work in Dubai is always special and more so because of my enduring association with Fashion Forward. Aside from this, the fact that ours was the closing show made me want to give the audience something to remember that resonated with the times we live in, which resulted in the hashtag #WARISSTUPID. With this collection, I wanted to take the audience on a sensory voyage and recreate the enchantment and beauty of the Orient that existed against the devastation of Pearl Harbour. To bring my creative vision to life I chose an opulent colour palette, rich textures and details such as Swarovski crystals.”

Amato is located in Building 4 R01 of the city’s bespoke fashion destination Dubai Design District.

The 15th Anniversary Of The Emirates Airline Dubai Jazz Festival Made Waves With Its Star-Studded Line-Up Of Music Heavyweights

Posted on March 27, 2017 at 7:55 PM Comments comments (0)

* Sir Tom Jones captivated audiences with an incredible opening night performance on February 22nd featuring cult classics. He was supported by New York live act favourites The Rad Trads.

* Mariah Carey owned the stage on day two with iconic hits including ‘Hero’ and ‘We Belong Together’. Musical maestro Raul Midon was the supporting act for the night.

* Closing night on the 24th dubbed a resounding success with Enrique Iglesias performing crowd-pleasers like ‘Heartbeat’ and ‘Bailando’. Nathan Sykes opened for Enrique.

* This year’s edition introduced two secondary stages presenting the Anghami Sessions powered by Yamaha, showcasing exceptional local and regional talent.


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Emirates Airline Dubai Jazz Festival proved once again why it has come to be regarded one of the most awaited events on Dubai’s entertainment calendar with the completion of its 15th anniversary edition at the Dubai Media City Amphitheatre from February 22nd to 24th. On the final day, the founders, ChillOut Productions were joined by their sponsors Emirates Airline and Dodsal for a ceremonial cutting of the cake to mark the occasion.


The three-day festival played host to Sir Tom Jones, Mariah Carey and Enrique Iglesias – three powerhouse performers who have made a mark across an international audience. The festival is the most recognised music event in the UAE and the region and has received more than 20 awards and nominations since its inception in 2003. This year’s edition, drew more than 37,000 guests including a large number who had flown in from different parts of the world exclusively to attend this event.

Opening night saw Sir Tom Jones dazzle with an irresistible live performance that traversed musical eras and genres and cut across class, age and gender barriers to demonstrate the staying power of a true star. He belted out hits such as ‘Mama Told Me Not to Come’, ‘Delilah’, ‘Sex Bomb’ and ‘Green Grass of Home’ and had the crowds singing along to his tunes. Sir Tom was supported by one of New York’s most entertaining live acts The Rad Trads, featuring powerful horns, a driving rhythm section and four captivating lead vocalists.


Mariah Carey, the original diva, took to stage on the second night and fans witnessed the award-winning singer, songwriter and record producer perform classic hits including ‘Hero’, ‘We Belong Together’ and her new song ‘I Don’t’. The high point of the night was when Mariah, dressed in a sparkly ensemble by LaBourjoisie, honoured George Michael with a poignant tribute of ‘One More Try’. The supporting act for the night was multi-talented artist Raul Midon. According to The New York Times, he is a “one-man band who turns a guitar into an orchestra and his voice into a chorus”.


Closing night saw Enrique Iglesias lend some inimitable Latin flavour to the event and he interacted with the audience, pulling a lot of his followers up on stage and making them dance and sing along with him. Enrique was his usual charismatic self and thrilled fans by accepting some of their gifts including an Enrique Iglesias trophy, bouquet of flowers and a UAE flag. The show ended on a soaring note with a sexy rendition of ‘Hero’. Opening for Enrique Iglesias was Nathan Sykes. Having released two of his own tracks in 2015, Nathan has already topped the US Billboard Dance Chart with his debut single ‘Kiss Me Quick’ and embarked on a sell-out headline UK tour.

This year’s edition also saw the exciting addition of two secondary stages presenting the Anghami Sessions powered by Yamaha that presented exceptional local and regional talent. Rouba Zeidan and Postcards showcased on the first night, Blu Fiefer and Mougleta delighted audiences on the second night and Hamdan Abri of Abri and Funk, Layla Kardan, Soul Gorilla’z and Still Raw worked their magic on closing night.

Global Fashion Brands Go Local for Dubai

Posted on March 12, 2017 at 3:55 AM Comments comments (0)

In an era when brand loyalty is low and demands are high, it makes sense that customization has taken off. Shoppers can design their own Nike sneakers, Brooks Brothers suits, Burberry trench coats and Longchamp bags.

Global brands are hoping that customization will create a deeper connection for local markets. Plus, given that one-of-a-kind products have lower return rates and can fetch higher prices, it seems like a no-brainer. It’s no wonder the bespoke tailoring and localized customiztions are an eternal success story.

TAG Heuer, in partnership with Ahmed Seddiqi & Sons, captivated its Dubai audience by exhibiting its exquisitely crafted Muhammad Ali Middle East timepiece. The watch was unveiled in Doha earlier this month at the fourteenth edition of the Doha Jewellery and Watches Exhibition, which is regarded the most exclusive in the world for HNWI to view and purchase unique watches, jewellery, diamonds and precious stones. To mark the Dubai debut of the Muhammad Ali Arabic Dial creation, TAG Heuer organized an exhilarating boxing class to celebrate. 

Payal New York, custom diamond jewelry tailor based in Dubai and sponsor of Harper's Bazaar's Best Dressed understand the importance of bespoke customization for her clients. In Dubai, where glamour reigns all, Payal specializes in extravagant jewelry for the Dubain socialite. 

From cultural adaptations to personal tailoring, customization trends are breaking through the Dubai market. 

Find out more about how we market our global fashion brands www.katchinternational.com

A Brand Rebirth: International Brand Embraces Its Dubai Pride With Studio 77

Posted on March 9, 2017 at 2:20 AM Comments comments (0)

Katch International was appointed to help with the branding for this new concept of theirs and the brief was simple – we needed to create a brand that reflected international standards but still stayed true to its regional roots. With this in mind, we came up with a contemporary monochrome logo and the name Studio 77, which is an ode to the street number the brothers grew up on that now serves as the studio’s address. The logo also embodies the chic essence the Sharawis were so keen on capturing and incorporates a camera’s viewfinder icon. 

While zeroing in on a name, we were conscious of the fact that we needed to communicate that the Sharawi’s latest offering was not just restricted to kids’ photography but also extended towards diverse areas such as photography for weddings, families, schools and nurseries, corporate clients and products. This led us to choosing an elegant colour palette for all branding collaterals that featured black, white, grey and bronze.

With one-and-a-half years of experience running a brand that focused on childrens’ photography, brothers Hamad and Abdalla Sharawi have steadily built a loyal clientele and reputation for themselves.

The seed for their new venture Studio 77 was born when they realised that Dubai has a pressing need for photography at a luxury level. Studio 77 is an attempt to diversify their areas of expertise while drawing upon their existing strengths.

A passion for quality and a need to retain the story-telling elements of art drives everything they do. There is also a high level of respect for every portrait and a team of three qualified photographers with highly-specialised skills ensures that every client leaves satisfied.

The personalised elements of the brand are apparent in everything they do right from the name Studio 77, which was inspired by the street number the brothers grew up on and now serves as the address for the studio. With Studio 77, Hamad and Abdalla aspire to create an inspiring space that allows clients to recreate some of their most treasured memories.

After building a loyal clientele and strong reputation for themselves by introducing an international brand that focuses on children's photography to Dubai, it was time for our clients to begin a new chapter with their own (then unnamed) brand. While the vision for this exciting concept of theirs was clear from the onset, they were certain that the final product had to adhere to the highest international standards, as this is a quality they have become synonymous with.

Roux Dubai: From Ideation To Execution

Posted on February 6, 2017 at 1:30 AM Comments comments (0)

Rustic, earthy and homely were the three words that we were certain needed to be highlighted in any branding and communications that were created for Roux. From the restaurant's location at City Walk to its open interior design, it was evident that we needed to create a brand that was aligned with this message.


Our work started by using a clean typeface to reflect the simplicity of the brand. We also used a mixture of raw materials such as marble, wood and metal across the branding of all items from menus to coffee cup and cutlery holders and even sugar sachets. We think we have achieved the winning look and feel for a great brand like Roux.

Emirates Airline Dubai Jazz Festival 2017

Posted on February 5, 2017 at 9:10 AM Comments comments (0)


  • A remarkable line-up of music heavyweights that includes Sir Tom Jones, Mariah Carey and Enrique Iglesias celebrate the 15th Anniversary of Emirates Airline Dubai Jazz Festival.
  • Support Acts include The Rad Trads, Raul Midón and Nathan Sykes are all set to perform alongside this year’s headline acts.


Dubai, UAE – 18 February 2017: This year the Emirates Airline Dubai Jazz Festival celebrate their 15th Year Anniversary by announcing the festival’s largest and remarkable lineup with Sir Tom Jones opening on 22nd February, Mariah Carey on the 23rd February and Enrique Iglesias on the closing night, 24th February. In addition to the headline artists, guests will be treated to performances from a number of supporting acts which include The Rad Trads, Raul Midón and Nathan Sykes who have all proved their musical merit.

Enrique Iglesias

Undeniably the biggest Latin recording artist in music history, Enrique Iglesias has sold more than 130 million albums worldwide, released ten studio albums plus two greatest hits compilations, and is a multiplatinum artist in almost every country around the world. Enrique’s illustrious career has earned him 27 #1 singles on the Billboard Latin Songs Chart as well as having multiple #1’s across the Billboard charts with a combined total of 105 #1 charted positions. He holds the record for most weeks at #1 on Billboard’s Hot Latin Songs chart with his hit “Bailando” at 42 weeks, and the music video has gained over one billion views on YouTube. Enrique’s 14th #1 Dance Club Song, “Tonight (I’m Loving You),” made him the king of the chart beating out Michael Jackson for the most #1’s in Billboard history.

Mariah Carey

The best-selling female artist of all time, with more than 220 million records sold and eighteen #1 singles – the most for any solo artist in history – Mariah Carey is a luminous and enduring talent who has enthralled audiences for a quarter-century. Known for her distinct five-octave vocal range, she is equally distinguished as a songwriter, penning all but one of her #1 singles, including “Fantasy,” “Always Be My Baby,” “Hero,” “Touch My Body,” “One Sweet Day” and “We Belong Together,” more than any other solo artist.

Sir Tom Jones

With a successful career that spans over five decades, Sir Tom is a well-loved icon who continues to have a vital recording and performing career to this day. With energetic and irresistible shows that traverse eras and genres, his performances appeal to music fans of all ages. He has sold over 100 million records and although he is well known for hits including “It’s Not Unusual”, “Kiss”, “Delilah”, “What’s New Pussycat”, “Green, Green Grass of Home”, “I’ll Never Fall in Love Again”, and “If I Only Knew”, he is first and foremost an artist with true rhythm and blues soul. At the age of 76, he has garnered the best reviews of his career for his most recent albums “Long Lost Suitcase” (recorded in collaboration with producer and multi-instrumentalist, Ethan Johns), “Spirit in The Room” and “Praise & Blame”. Critics across the world are unanimous in their approval and admiration for both the recorded work and the performance of them in concert.

“With a line-up that features such heavyweights such as Sir Tom Jones, Mariah Carey and Enrique Iglesias we needed an equally compelling line-up of support acts to celebrate our 15th anniversary. We are looking forward to welcoming The Rad Trads, Raul Midón and Nathan Sykes to the Emirates Airlines Dubai Jazz Festival 2017. Our goal is to provide memorable and unique experiences for music fans all over the world and our full Festival line-up certainly delivers that,” shared Anthony Younes, CEO of Chillout Productions, Founders and Organisers of the Dubai Jazz Festival.


The line-up for supporting acts is as follows:

February Wednesday 22 – The Rad Trads

February Thursday 23 - Raul Midón

February Friday 24 – Nathan Sykes

The timings for all supporting acts will be from 8:30pm-9:30pm

The Rad Trads

New York City-based blues musicians, The Rad Trads have rapidly gained a reputation as one of the city’s most charismatic live acts and will be gracing the stage on Wednesday 22nd of February and supporting headline act Sir Tom Jones.

Featuring four captivating lead musicians – Alden Harris-McCoy (vocals and guitar), Johnny Fatum (vocals and percussion), Michael Fatum (trumpet), Michael “Big Red” Harlen (vocals and bass), Patrick Sargent (vocals and saxophone) and “Tall” Sam Crittenden (trombone) – The Rad Trads’ success story is an interesting one of four close friends who studied at NYU and began playing for drinks at their favourite Brooklyn bars. Their music also features powerful horns and a driving rhythm section. They cite influences ranging from The E Street band and Mad Dogs and Englishmen to the Beatles and Taj Mahal as having shaped their music.

Raul Midón

Having been dubbed “a one-man band who turns a guitar into an orchestra and his voice into a chorus,” by The New York Times, Raul Midón is no stranger to fame. The singer-songwriter and guitarist who has earned acclaim as one of music’s most distinctive voices, is set to charm audiences by lending his musical chops and being the supporting act to Mariah Carey who will be performing on Thursday 23rd of February. Raul Midón has collaborated with heroes such as Herbie Hancock and Stevie Wonder, and has also contributed to recordings by Jason Mraz, Queen Latifah and Snoop Dogg.

Blind from birth, the New Mexico native has released seven albums since 1999 including the hit studio productions, State of Mind, A World Within a World and Synthesis. His most recent release is the captivating CD/DVD Invisible Chains – Live from NYC. Seasoned listeners will be able to pick out the influences of Donny Hathaway and Richie Havens as well as Sting and Paul Simon.

Nathan Sykes

Former band member of The Wanted, Nathan Sykes will be setting the stage on fire by performing as the supporting act to Enrique Iglesias on Friday 24th of February. Although he became a household name as a member of the multi-platinum-selling band, he is well on the way to having established himself as a solo artist. Having released two of his own tracks in 2015, Nathan has already topped the US Billboard Dance chart with his debut single Kiss Me Quick. He then embarked on a sell out headline UK tour and became a Celebrity Ambassador for the Prince’s Trust. He performed his first live US solo performance on Good Morning America and headlined his show at the Gramercy theatre in New York City, which sold out in under ten minutes.

With previous artists including the likes of Santana, Sting, John Legend, The Script, Deep Purple, Jason Mraz, Jamie Cullum, James Morrison, James Blunt, Christina Perri and more, The Emirates Airline Dubai Jazz Festival has been one of Dubai’s staples for outstanding performances. It is also the most recognised music event in the UAE and the region receiving more than 20 awards and nominations since its launch in 2003.

The annual musical extravaganza continues to be one of the most anticipated events in Dubai’s calendar and promises to elevate audience experiences on its 2017 edition with an exciting line-up of entertainment and offerings.

To stay updated, visit www.dubaijazzfest.com or join the ongoing social media conversation via Facebook, Twitter and Instagram @DubaiJazzFest.




How Dubai Influencers Are Changing The PR Landscape

Posted on January 25, 2017 at 7:50 PM Comments comments (0)

Brands are relying more and more on social influencers to get their name out. While magazines, radio and other traditional PR outlets are still necessary to help build brand authority and credibility, social media is now mandatory to reach the masses.

Traditional publishing houses are also adapting to the needs of the rapidly changing digital media landscape. ITP has now set up ITP Live, a segment of ITP solely dedicated to social influencers. This is in a way institutionalising the power of social media influencers despite all the frustrations of journalists and PR practitioners. Can this lead to the regularisation of influencer industry rates? More proven case studies are showing that they are indeed affecting the purchasing decisions of consumers. We can now see agencies aligning with big influencers to help get the word out.


@wdoha gained over 1,000,000 social impressions from their Insta-Walk activation, fashion show hosted by social media sensation @falmomen.

@liveentertainmentksa activated a huge influencer campaign to reach the Saudi market. This was the first live event of its kind to enter Riyadh and Jeddah. Social media influencers such as @saudigamer and @kh_abulaban helped the show penetrate to the KSA audience, resulting in a two-week SOLD OUT concert series!

With the rising surge of social media influencers such as @guyindubai and @falmomen, we utilise this medium to serve our clients' needs, but the challenge of finding better and more authoritative touch points in the social media sphere still remains.

What is the future of PR and digital marketing? We know that print is dying and the reliance on influencers is growing. We strive to ensure that brands are aligned with the right influencers who can promote an authentic message. 

#Katch us out and about in #Dubai on @katch_int 


Fashion Has Found a New Address as LE66 Dubai Officially Launches in Dubai

Posted on November 24, 2016 at 7:25 PM Comments comments (0)

LE66, the fashion concept store from Paris, officially celebrates its launch in Dubai at City Walk 2 on November 22nd. The event which opened with a ribbon cutting ceremony lead by His Excellency Mr. Sami Dhaen Al Qamzi, Director General of the Department of Economic Development.

The store, headed by Mariam Al Hashemi and operated as a franchise by Dual Investments, hosted the launch which drew a crowd of Dubai’s discerning media, fashion elite and VIPs. The elegant black carpet led guests into the dynamic space where they were spoilt for choice on where to rush to first. Mohammed Sultan, Essa Walla and Mona Saqr were amongst the crowd in store browsing through the carefully curated collection and LE66 t-shirt customizing station.

Local artists DrawDeck created a bespoke piece of artwork in real time for the store’s launch to add to the already stylish setting. Along with a selection of international brands, LE66 features Middle Eastern trend-setters such as AKS, the label created by Bahraini sisters Amna and Asma Khaled Saif who were also in attendance. The sisters are known for their self-taught passion of architecture and urban landscaping which reflects through all their collections.

Other renowned local brands include Reemami, the brain child of award winning designer Reem Al Banna, which has been recognized for its signature experimental cute, playful concepts and hand illustrated graphics. “I feel the launch captured people’s imagination and allowed them to understand my vision when it came to bringing LE66 to Dubai. Whilst choosing the pieces in store I made sure to select those that were not readily available here. The European aesthetic acted as an outline for the concept but having regional designers was extremely important in order to draw attention to the skilled artists of the region,” said Mariam Al Hashemi.

LE66 is store is open from 10 AM-10 PM on weekdays and 10AM-Midnight on weekends. For more information, visit https/www.facebook.com/LE66Dubai/

Katch Intenational supported LE66 with Event organisation, Guestlist , UAE PR Services, Social media and Graphic Design


Quintessentially UAE Launch Their First VIP Lounge

Posted on November 3, 2016 at 5:30 AM Comments comments (0)

On Friday 21st October saw the Launch of the first Quintessentially VIP lounge at Fashion Forward Dubai (FFWD) at Dubai Design District (d3). Quintessentially worked very closely with the organisers to orchestrate the space within the cutting-edge event in conjunction with a group of Dubai’s most creative minds. The concept was created by Katch International to provide VIPs a dedicated Q Lounge for High Networth individuals, Media and Influencers.


Fashion Forward Dubai is the definitive fashion platform for Dubai and the Middle East, providing development, exposure and a progressive direction for the regional fashion industry. Set within the contemporary surroundings of Hai 3, d3, the Lounge was the perfect location for the well-heeled guests and members of Quintessentially to take a break from the events and relax amongst immaculately designed surroundings. Furniture by Creative Clinic met with a bespoke art installation by Drawdeck created an area that projected the ethos of FFWD and the industry. Treehouse (Taj, Dubai) provided the guests with an array of top quality refreshments to help keep guests happy throughout the multitude of events over the three-day period.


After a resounding success Quintessentially plan to continue in this venture for at least another two seasons of the bi-annual event. The designers of the space were able to mingle with the Quintessentially members at the lounge and attracted other equally creative people, including Ezra, Michael Cinco and Amato, who are a staple of the UAEs fashion World.

Dubai PR , Design, Creativeconcepts, VIP Lounge


iLuminate the Worldwide Visual Hit Premiered in Riyadh on Wednesday, 28th September.

Posted on October 3, 2016 at 4:40 PM Comments comments (0)


Wednesday, 28th September saw the electrifying Premier Launch of iLuminate™, a New York based group specializing in the field of entertainment technology. The touring company performed in the conference hall of Princess Noura Abdul Rahman University for Women to an audience of political and media elite, including noted presenter, Ibrahim Basha. iLuminate™, the Off-Broadway smash spectacle is a visual feast.

They wowed the USA with their groundbreaking light suits and innovative dance moves on NBC's "America's Got Talent," where the dance-in-the-dark LED sensation was selected as one of the hit show's top finalists after judge Piers Morgan called them "The Best New Act in America!" The innovative performers entertained the young and mature alike, with contemporary music blended with choreography as the LED suits were used to create visual illusions. The highly organised affair was brought to life to an expressive and appreciative audience. Local businesses Munch Bakery, Fauchon, Krispy Kreme and Ala Khafeef provided food and beverages at the venue. Miral Kotb, an entrepreneur, dancer, choreographer, and software engineer combined her passion for dance and computers in 2009 to create iLuminate™. The concept emerged while Miral was developing iPhone applications. She had a vision of dancers wearing costumes that illuminated wirelessly to compliment the music and choreography; wireless technology that could be controlled from the palm of one’s hand. She pursued her idea with help from some of the best hardware and software engineers in the business to create this innovative production. Following the establishment of the General Authority for Entertainment, in May, the invigoration of the cultural scene in the kingdom is a major component of vision 2030. Vision 2030 is determined to diversify the capabilities of the Saudi Economy away from its currently high dependency on oil. Productions of this nature will help the entertainment industry, which in turn should attract tourism to the region.

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The show is scheduled to continue its run in Riyadh before moving onto Jeddah. In Riyadh the show will continue on until Saturday, October 8th, and then will move on to the Red Sea city of Jeddah, where it will be held in the locked hall in King Abdullah Sports City from Monday, October 12th to Thursday, October 22nd.

For press enquiries fo iLuminate Saudi please contact [email protected],com or contact Katch's head office

To stay updated please follow :

iLuminate KSA at www.facebook.com/liveentertainmentKSA/

or http://www.ticketmasterksa.com


Pr , Social media, pr services Saudi , Saudi Communications