|Posted on March 12, 2017 at 3:55 AM||comments (0)|
In an era when brand loyalty is low and demands are high, it makes sense that customization has taken off. Shoppers can design their own Nike sneakers, Brooks Brothers suits, Burberry trench coats and Longchamp bags.
Global brands are hoping that customization will create a deeper connection for local markets. Plus, given that one-of-a-kind products have lower return rates and can fetch higher prices, it seems like a no-brainer. It’s no wonder the bespoke tailoring and localized customiztions are an eternal success story.
TAG Heuer, in partnership with Ahmed Seddiqi & Sons, captivated its Dubai audience by exhibiting its exquisitely crafted Muhammad Ali Middle East timepiece. The watch was unveiled in Doha earlier this month at the fourteenth edition of the Doha Jewellery and Watches Exhibition, which is regarded the most exclusive in the world for HNWI to view and purchase unique watches, jewellery, diamonds and precious stones. To mark the Dubai debut of the Muhammad Ali Arabic Dial creation, TAG Heuer organized an exhilarating boxing class to celebrate.
Payal New York, custom diamond jewelry tailor based in Dubai and sponsor of Harper's Bazaar's Best Dressed understand the importance of bespoke customization for her clients. In Dubai, where glamour reigns all, Payal specializes in extravagant jewelry for the Dubain socialite.
From cultural adaptations to personal tailoring, customization trends are breaking through the Dubai market.
Find out more about how we market our global fashion brands www.katchinternational.com
|Posted on January 25, 2017 at 7:50 PM||comments (0)|
Brands are relying more and more on social influencers to get their name out. While magazines, radio and other traditional PR outlets are still necessary to help build brand authority and credibility, social media is now mandatory to reach the masses.
Traditional publishing houses are also adapting to the needs of the rapidly changing digital media landscape. ITP has now set up ITP Live, a segment of ITP solely dedicated to social influencers. This is in a way institutionalising the power of social media influencers despite all the frustrations of journalists and PR practitioners. Can this lead to the regularisation of influencer industry rates? More proven case studies are showing that they are indeed affecting the purchasing decisions of consumers. We can now see agencies aligning with big influencers to help get the word out.
@liveentertainmentksa activated a huge influencer campaign to reach the Saudi market. This was the first live event of its kind to enter Riyadh and Jeddah. Social media influencers such as @saudigamer and @kh_abulaban helped the show penetrate to the KSA audience, resulting in a two-week SOLD OUT concert series!
With the rising surge of social media influencers such as @guyindubai and @falmomen, we utilise this medium to serve our clients' needs, but the challenge of finding better and more authoritative touch points in the social media sphere still remains.
What is the future of PR and digital marketing? We know that print is dying and the reliance on influencers is growing. We strive to ensure that brands are aligned with the right influencers who can promote an authentic message.
#Katch us out and about in #Dubai on @katch_int
|Posted on August 21, 2016 at 8:10 AM||comments (0)|
The District at du Forum, Yas Island officially opens its gates to welcome the youth aged 14 to 23 to their ultimate hangout this summer. The District, a flagship event in this year’s Abu Dhabi Summer Season by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is designed as a micro-city where its ‘citizens’ can socialize, play, create, explore, find inspiration, make connections or even disconnect if that’s what they’re in the mood for.
The District is divided into five distinct zones called The Alley for tech enthusiasts; The Street filled with performing arts; The Block which is a creative workshop haven with topics from fashion and graphic design to animation, photography and videography; The Park for chilling but still enjoying be it through reading, listening to music, watching or participating in collaborative art or even learning sign language; and The Yard full of culinary surprises. The activities in every area have been built not only to cater to a range of interests but also to accommodate active and creative minds at any level they’re at whether they’re trying it out for the first time or have already mastered that craft. Over 100 local, regional and international guests from more than 20 countries have also been brought in to facilitate these activities, impart their knowledge and ensure that the citizens enjoy and learn, and are entertained and engaged throughout their journey.
To discover the activities happening seven days a week from 12:00pm to 10:00pm and to make the most out of their visit, citizens are encouraged to create their own schedule from The District website. Tickets on Sale Tickets are available from the box office or via www.thedistrict.me/tickets/, Virgin Megastore or Ticketmaster.
visit www.thedistrict.me or follow The District on Facebook, Twitter, Instagram, and Snapchat, #IAmTheDistrict, #ADSummer, #InAbuDhabi. For a full Summer Season line-up, see www.abudhabisummerseason.ae.
Time Out Abudhabi